The question is no longer why build a GCC-but how to build one that creates value from Day 1. Leading enterprises are setting up centers to drive core product development, lead AI initiatives, and anchor global P&L ownership. At Zinnov, we help organizations design GCCs that go beyond scale-centers built for innovation, speed, and strategic advantage. Below are our top insights on how global firms are getting this right.
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Zinnov-nasscom India GCC Landscape Report: The 5-year Journey